Grandiose Supermarket / United Arab Emirates / 2024OOH · Experiential · Retail & Shopper
Only a Doggie Nose.
Grandiose created scent-led outdoor posters designed to catch dogs' attention on their walks.
- Brand
- Grandiose Supermarket
- Agency
- Tuesday
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Bring dog owners to Grandiose's pet-food offer and mobile app in a way that would stand out in local parks.
The idea
Posters coated with aromas of dog treats drew dogs toward the creative; owners then found QR codes offering discounts on pet food through the Grandiose app.
Case study source: Campaign Middle East Source ↗
Awards
- Dubai Lynx 2025 — Shortlist, Media / Use of Outdoor (https://www.lovethework.com/en/work/entries/only-a-doggie-nose-737092)
Credits
- Brand
- Grandiose Supermarket
- Creative agency
- Tuesday
- Production
- Live Point
