Amouage / Oman / 2026OOH · Experiential · Retail & Shopper
Amouage Muscat Airport Takeover.
Amouage transformed Muscat International Airport into a large-scale expression of Omani luxury fragrance.
- Brand
- Amouage
- Market
- Oman
- Region
- GCC
- Year
- 2026
The challenge
Introduce international travellers to an Omani fragrance house in a setting connected to its origins.
The idea
JCDecaux Oman and Oman Airports integrated Amouage branding into entrance and exit doors, then suspended two monumental installations over the terminal to extend the brand throughout the passenger journey.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Amouage
- Media owner and delivery
- JCDecaux Oman
- Airport partner
- Oman Airports
