KPN / Netherlands / 2024Promo · Creative Commerce
Logbusters.
KPN released a six-hour Christmas fireplace video whose burning logs carried voucher codes for free holiday films.
- Brand
- KPN
- Market
- Netherlands
- Region
- Global
- Year
- 2024
The idea
The yule-log video went live on KPN's YouTube channel on Christmas Eve. Codes printed on the logs could be entered via the KPN TV menu to unlock movies at no cost, turning a seasonal background staple into a sales driver for its TV service.
Case study source: Activation Ideas Source ↗
