LLOYD Shoes / Germany / 2021Digital & Tech · Creative Commerce
LLOYD: Expanding Beyond Formal Shoes.
LLOYD expanded its digital marketing to introduce sneakers and women’s shoes to new shoppers.
- Brand
- LLOYD Shoes
- Agency
- Plan.Net
- Market
- Germany
- Region
- Global
- Year
- 2021
The challenge
Pandemic restrictions reduced occasions for formal footwear while competition for online shoe sales intensified.
The idea
Awareness creative introduced less familiar product lines, supported by search, display and affiliate activity. The team refined the path from discovery to purchase using performance data across customer touchpoints.
Case study source: House of Communication Source ↗
Credits
- Brand
- LLOYD Shoes
- Performance Marketing
- Plan.Net Performance
