NSW Government / Australia (NSW) / 2022Film
Little Things.
The NSW Government used miniature scenes to make everyday public-health precautions memorable.
- Brand
- NSW Government
- Agency
- Ogilvy Australia
- Market
- Australia (NSW)
- Region
- Global
- Year
- 2022
The challenge
Make everyday COVID precautions memorable as winter transmission risks returned.
The idea
Miniature Australian scenes dramatized masks, handwashing, testing and distancing as small actions preventing larger COVID consequences.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- NSW Government
- GM
- Nathan Quailey
- CCO
- Toby Talbot
