Light of the Future.

ROSHN Group, which said in May 2025 that it 'was founded just under five years ago with a mandate to contribute to Vision 2030', marked its fifth anniversary in 2025.

The entry calls the campaign 'a metaphor for how ROSHN captures vision, holds it, and reflects it outward into reality on different sectors and pillars', under the line 'ROSHN as a brand doesn’t just build it shapes, it reflects, it elevates.' Its key visual traces a ROSHN Front building and its trees in glowing green lines of light. ROSHN entered the campaign itself; the entry credits Ghada Alrumayan, Waseem Khashan and Moussa Haj of its own team.