PUMA / Saudi Arabia / 2024Digital & Tech · Social

Leak For Real.

When Al Hilal's 2024/25 PUMA kit leaked online before launch, PUMA planted seven fake decoy jerseys in the same fan threads and sent them to football influencers to bury the original leak.

Brand: PUMA
Agency: Leo UAE
Market: Saudi Arabia
Region: Saudi Arabia
Year: 2024

Case study source: Leo UAE Source ↗

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