McDonald's Bahrain / Bahrain / 2025Digital & Tech · OOH · Promo · Creative Commerce
Buy the Dip.
McDonald’s Bahrain tied loyalty-point redemptions for dip bundles to Nasdaq market dips.
- Brand
- McDonald's Bahrain
- Agency
- LEO UAE
- Market
- Bahrain
- Region
- GCC
- Year
- 2025
The challenge
Join a conversation familiar to Bahrain’s stock-trading audience while giving customers a reason to engage with McDonald’s dip sauces.
The idea
A limited-edition app promotion linked the points needed for dip bundles to the Nasdaq index. The brand monitored the market and adjusted redemption values hourly, supported by financial-district outdoor and digital placements.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- McDonald's Bahrain
- Creative agency
- LEO UAE
- Senior creative directors
- Michael Tadrous; Karim ZeinElAbedin
- Associate creative director
- Victor Haffling
