Miele / Russia / 2020Film · Experiential
Laundry Records.
Miele turned a working laundry into a music-recording studio.
- Brand
- Miele
- Agency
- Serviceplan Russia
- Market
- Russia
- Region
- Global
- Year
- 2020
The challenge
Prove quality music can be recorded beside operating washing machines
The idea
Turn a hotel-basement laundry into a working studio where musicians record amid Miele machines
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Miele
- artist
- Dmitry Malikov
