McDonald's Spain / Spain / 2022Creative Commerce
La hamburguesa que no pudo ser.
McDonald’s Spain sold a symbolic virtual burger to support farmers affected by wildfires.
- Brand
- McDonald's Spain
- Agency
- TBWA Spain
- Market
- Spain
- Region
- Global
- Year
- 2022
The challenge
Wildfires destroyed Spanish farms supplying McDonald's during summer.
The idea
Sell a symbolic virtual burger for one euro, buy burned harvest, and route proceeds to Spanish farmers.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McDonald's Spain
- production
- Only 925 Productions
- director
- Rodrigo Cortes
