Konoz Launching Film.
The launch film for Konoz, the Ministry of Media's initiative for original Saudi content: a journey through Saudi culture, history, present and future, with CG and 3D animation by Platige Image.
- Brand
- Konoz
- Agency
- Whizz Film
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Konoz is a Ministry of Media initiative to document Saudi culture and support the local media industry with original content. It launched in January 2023 at the Media Excellence Award ceremony on the Abu Baker Salem Stage in Boulevard Riyadh City, under the patronage of the acting media minister, Dr Majid Al Qasabi (Ajel), and needed a film to introduce it.
The idea
Ads of the World describes the film as an artistic visual journey through Saudi culture, history, present and future, built around the importance of documentation: a mirror in which people see themselves, their events and their places from angles they don't usually see. Malek Al Hamami directed, Platige Image handled the CG and 3D animation.
Case study source: Ads of the World Source ↗
Awards
- MUSE Creative Awards 2024Video - AnimationPlatinum
- MUSE Creative Awards 2024Video - CulturalPlatinum
Credits
- Production
- Whizz Film
- Co-production
- Carbon
- Post-production (CG and 3D animation)
- Platige Image
- Director
- Malek Al Hamami
