BVLGARI / Middle East (regional) / 2025Film · Social
Journeys of Ramadan.
BVLGARI explored renewal, resilience and reflection through a three-part Ramadan film project.
- Brand
- BVLGARI
- Agency
- ASTUDIO
- Market
- Middle East (regional)
- Region
- MENA
- Year
- 2025
The challenge
Express themes associated with the Serpenti collection in a Ramadan campaign grounded in regional culture.
The idea
Three films draw on the desert rose, a wadi and the setting sun as visual symbols of rebirth, resilience and reflection.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- BVLGARI
- Production
- ASTUDIO
- Director
- Toufic Araman
- Production and account management
- Yasmine Ali
