Samsung / New ZealandExperiential · Digital & Tech
iTest.
Samsung let iPhone owners try out a Galaxy experience directly on their own iPhones.
- Brand
- Samsung
- Agency
- DDB New Zealand
- Market
- New Zealand
- Region
- Global
The idea
iPhone users visited a dedicated website that simulated the new Samsung interface on their device. It gave rivals' customers a low-risk test drive without needing to visit a store or switch phones.
Case study source: Activation Ideas Source ↗
