100PLUS / Malaysia / 2026Film · Social
Ini Flow Aku.
100PLUS celebrates individual rhythms through TikTok-infused music and new flavors.
- Brand
- 100PLUS
- Agency
- Dentsu Malaysia
- Market
- Malaysia
- Region
- Global
- Year
- 2026
The challenge
Younger Malaysians define active life beyond conventional sports.
The idea
An anthem combines real TikTok moments, sound bites, and analogue-style edits around personal flow.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- 100PLUS
