Nike Japan / Japan / 2023Film · Social
Imperfect You.
Nike encouraged young Japanese women to use sport as a space for expression beyond perfection.
- Brand
- Nike Japan
- Agency
- W+K Tokyo
- Market
- Japan
- Region
- Global
- Year
- 2023
The challenge
Japanese Gen Z faced perfection pressure, comparison, and choice overload.
The idea
Aika sees historical and modern perfection pressures, then uses sport to claim authentic expression with Japanese women’s support.
Case study source: Branding in Asia Source ↗
Awards
- Clio Awards 2024Clio Awards / Film Craft / DirectionSilver
- Clio Awards 2024Clio Awards / Social Media / Specific Target AudienceBronze
Credits
- Brand
- Nike Japan
- director
- Georgia Hudson
