Póker / ColombiaRetail & Shopper · Promo · Design & Packaging · B2B
Imagine with Petacos.
Póker turned its beer crates, known as petacos, into modular furniture so corner shops could seat customers and win back footfall.
- Brand
- Póker
- Agency
- DDB Colombia
- Market
- Colombia
- Region
- Global
The challenge
Corner shops drive over half of Póker's sales but were losing ground to hard discounters, and very few had anywhere for drinkers to sit.
The idea
The brand designed furniture that could be built from stacked crates, and shopkeepers redeemed pieces through their beer purchases on a B2B digital platform. Influencers and interactive games then sent drinkers back to the refurbished shops.
Results
- Póker sales up 30%
- Shopkeeper income up 15%
- Crate furniture installed in 2,000 stores
Case study source: Activation Ideas Source ↗
