Al-Futtaim IKEA / United Arab Emirates / Qatar / Oman / 2024Film · Digital & Tech
IKEA AdzzZZzz.
IKEA turned contagious yawns into a creative device to introduce its Complete Sleep collection.
- Brand
- Al-Futtaim IKEA
- Agency
- Memac Ogilvy
- Market
- United Arab Emirates / Qatar / Oman
- Region
- GCC
- Year
- 2024
The challenge
Make a bedding collection feel inviting and memorable at the moments when viewers are most ready for sleep.
The idea
Three bedroom films start as straightforward product descriptions, then interrupt the narrator with an extended yawn. The ads run at times associated with natural sleepiness.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Al-Futtaim IKEA
- Creative director
- Moemen Metwally
- Senior art director
- Alicia McBride
- Senior copywriter
- Carl Khoury
- Art director
- Brinda Singala
- Copywriter
- Taha Khan
