Al-Futtaim Toyota / United Arab Emirates / 2024Film
It's the Land Cruiser in You.
Odd UAE parking becomes evidence of hidden Land Cruiser desire.
- Brand
- Al-Futtaim Toyota
- Agency
- Memac Ogilvy
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Turn bad parking into a reason to upgrade.
The idea
Imperfect parking signals the 'Land Cruiser in you'.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Al-Futtaim Toyota
