Cancer Institute NSW / Australia (NSW) / 2022Film · OOH · Social
If you could see UV.
Cancer Institute NSW made invisible ultraviolet exposure visible with threatening arrows in film and outdoor work.
- Brand
- Cancer Institute NSW
- Agency
- 303 MullenLowe Sydney
- Market
- Australia (NSW)
- Region
- Global
- Year
- 2022
The challenge
Young Australians under-protect skin because ultraviolet danger cannot be seen.
The idea
Radiant ultraviolet arrows descend overhead in film and outdoor media, reinforcing Slip, Slop, Slap, Seek and Slide.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cancer Institute NSW
- media
- OMD
- production
- Finch
