Gulf Bank / Kuwait / 2015Film · Social
I Am Kuwaiti.
Gulf Bank released a television and social film calling for unity in Kuwait after the June 2015 mosque bombing.
- Brand
- Gulf Bank
- Market
- Kuwait
- Region
- GCC
- Year
- 2015
The challenge
Respond quickly to an attack that threatened to deepen sectarian divisions and communicate a message of solidarity.
The idea
In a conversation between a father and son, the father emphasizes a shared Kuwaiti identity. The film was distributed on television and social channels under #AnaKuwaiti.
Results
- The submitted case reports more than one million YouTube views in the first week.
Case study source: Shorty Awards Source ↗
Credits
- Brand and entrant
- Gulf Bank
