HungerStation x Fananees.
HungerStation sent its new mascot into MBC's Fananees World for Ramadan 2024, with a series of animated films and an in-app hunt for the Fananees characters.
- Brand
- HungerStation
- Agency
- Dentsu KSA
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
HungerStation had just launched a new identity and mascot and needed young Saudis, aged 18 to 35, to take to the character during the most crowded advertising month of the year.
The idea
Working with MBC, the agency placed the mascot inside the 3D world of the Fananees, characters closely linked to Ramadan in Saudi Arabia. In each film it used superpowers that stand for the app's services, such as sonic speed for fast delivery or conjuring any food or item, to solve problems like last-minute shopping for futoor or finding a gift. The app was restyled for the season and carried a game in which users searched for Fananees characters to win prizes, alongside TV, Shahid, OOH and social.
Results
- 490 million impressions and more than 4 million social interactions, according to the Dubai Lynx 2025 entry
- Food delivery orders up 35.4%, according to the same entry
Case study source: Campaign Middle East Source ↗
