Golden Chicken / Saudi Arabia / 2026Film · Social · OOH
How Much Time Is Left?
Golden Chicken built a Ramadan campaign around the familiar anticipation of gathering at the family table.
- Brand
- Golden Chicken
- Agency
- Ability
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
Connect the brand to Saudi households during Ramadan through a recognizable shared ritual.
The idea
The film uses the repeated question of how much time remains before iftar, guests arrive or suhoor to express the anticipation and warmth of gathering.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Golden Chicken
- Production
- VIP Films
- Director
- Faraj Aoun
