Dubai Science Park / Thrive Wellbeing Centre / United Arab Emirates / 2022OOH · Design & Packaging
Hostages of Depression.
Illustrated posters encourage people experiencing symptoms of depression to seek support rather than blame themselves.
- Brand
- Dubai Science Park / Thrive Wellbeing Centre
- Agency
- Serviceplan Middle East
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2022
The challenge
Reduce self-doubt and stigma around depression and encourage people to recognise symptoms and seek help.
The idea
Three illustrated print and outdoor ads use the image of a bed to represent feeling trapped by depression. The campaign linked the creative to a screening tool developed with Thrive Wellbeing Centre.
Case study source: Little Black Book Source ↗
Awards
- Dubai Lynx 2022 — Bronze. Source: https://www.house-of-communication.com/me/en/newsroom/2022/03/dubai-lynx-independent-agency-of-the-year-award.html
Credits
- Creative agency
- Serviceplan Middle East
- Client
- Dubai Science Park
- Mental-health partner
- Thrive Wellbeing Centre
- Illustrator
- Jiawen Chen
- Chief creative officer
- Akhilesh Bagri
- Associate creative director and art director
- Oussama Founi
- Art director
- Saaniya Abbas
- Associate creative director and copywriter
- Sameer Suri
