Hope Is Growing.
A music video for Saudi Arabia's National Center for Wildlife that pays tribute to its work to breed endangered species back, built on the idea of song as a language people and animals share.
- Brand
- National Center for Wildlife
- Agency
- Daw Production house
- Market
- Saudi Arabia
- Region
- Saudi Arabia
The challenge
Daw's entry describes a 'Breeding Back' programme led by the National Center for Wildlife to revive endangered species, in which 'With the arrival of each newborn animal, hope blossoms anew' (MUSE).
The idea
The film is built on 'Voicing', which the entry calls 'a universal language that transcends species, resonating with both humans and animals alike', carried by a song about the harmony of life. Its images include a turtle hatchling, cheetahs and a cheetah cub, and a coral reef, with lines such as 'New world', 'New souls' and 'Saudi lands' on screen (MUSE).
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2025Video - Nature / WildlifePlatinum
- MUSE Creative Awards 2025Video - Music VideoPlatinum
Credits
- Production
- Daw Production house
