Bayut / UAE / 2019Film · OOH
Homes Live Here: Chris Hemsworth.
Bayut introduced Chris Hemsworth as its UAE brand ambassador in a film about making Dubai home.
- Brand
- Bayut
- Agency
- Crayons Communications
- Market
- UAE
- Region
- GCC
- Year
- 2019
The challenge
Build awareness of a UAE property portal and connect it with the experience of finding a home in the country.
The idea
Director Robert Stromberg followed Hemsworth through Dubai and the desert, combining local culture and contemporary life with Bayut's 'Homes Live Here' platform.
Results
- Bayut reported more than 7 million potential users reached and 121 million impressions between September and December 2019.
Case study source: Communicate Online Source ↗
Credits
- Brand
- Bayut
- Director
- Robert Stromberg
- Cinematographer
- Jordan Buck
- Production partners
- Diva Dubai and Ridley Scott Films UK
- Campaign ambassador
- Chris Hemsworth
