IKEA Southeast Asia / Singapore/Malaysia/Thailand / 2020Film · Digital & Tech
Home is a Different World.
IKEA Southeast Asia focused on meaningful moments at home during the pandemic.
- Brand
- IKEA Southeast Asia
- Agency
- TBWA\Singapore
- Market
- Singapore/Malaysia/Thailand
- Region
- Global
- Year
- 2020
The challenge
Make meaningful home moments count amid pandemic uncertainty
The idea
Contrast stresses outside with meaningful everyday moments that make life at home count across three markets
Case study source: Branding in Asia Source ↗
Credits
- Brand
- IKEA Southeast Asia
- creative director
- Anam A.S
