Louvre Abu Dhabi / UAEOOH · Digital & Tech
Highway Gallery.
Billboards of 10 museum works along the Dubai–Abu Dhabi highway were paired with an FM audio guide that cut into car radios as drivers approached.
- Brand
- Louvre Abu Dhabi
- Agency
- TBWA\RAAD
- Market
- UAE
- Region
- GCC
Case study source: TBWA\RAAD Source ↗
