Racing Victoria / Victoria, Australia / 2022Film
Here for the Horses.
Racing Victoria used documentary storytelling to discuss care for horses beyond race day.
- Brand
- Racing Victoria
- Agency
- M&C Saatchi Group
- Market
- Victoria, Australia
- Region
- Global
- Year
- 2022
The challenge
Thoroughbred racing faced scrutiny over equine welfare beyond race-day performance.
The idea
A documentary follows jockeys, trainers and advocates to show Racing Victoria's industry-wide commitment to horses beyond the track.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Racing Victoria
- host
- Josh Gibson
- talent
- Jamie Kah
