Mastercard / Saudi Arabia / 2024Social · Digital & Tech · Events & Sponsorship
Her Voice: Season 3.
Mastercard and Saudia combined a Saudi women-led podcast with workshops and mentorship for aspiring entrepreneurs.
- Brand
- Mastercard
- Agency
- Carat MENA (media)
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Move beyond awareness of women's entrepreneurship to offer women in Saudi Arabia greater visibility and access to practical support.
The idea
Hosted by Danyah Shafei, the third podcast season shared the journeys of Saudi women while a media campaign invited nominations and connected participants to workshops and mentorship with Blossom Accelerator.
Results
- Carat MENA reported a reach of 5.9 million people and 1,800 nominations.
- The agency reported that more than 100 women attended in person and three finalists were selected for mentorship.
Case study source: Carat MENA / dentsu Source ↗
Awards
- MENA Digital Awards KSA 2025 — Gold, Digital Cause Marketing (https://www.menadigitalawards.com/wp-content/uploads/2025/09/MDA-KSA-WINNERS-2025-Final-3.pdf)
- MENA Digital Awards KSA 2025 — Silver, Best Use of Cross-platform Digital Content (https://www.menadigitalawards.com/wp-content/uploads/2025/09/MDA-KSA-WINNERS-2025-Final-3.pdf)
Credits
- Brand
- Mastercard
- Partner
- Saudia
- Media agency
- Carat MENA
- Mentorship partner
- Blossom Accelerator
- Podcast host
- Danyah Shafei
