Mastercard / Saudi Arabia / 2024Digital & Tech · Social · Events & Sponsorship
Esports World Cup: Twitch Creator Campaign.
Mastercard turned its sponsorship of the first Esports World Cup in Riyadh into a creator-led gaming activation on Twitch.
- Brand
- Mastercard
- Agency
- Carat MENA (media)
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Connect Mastercard with young gaming audiences and distinguish its role as the event's payment-scheme sponsor.
The idea
Six streamers invited fans to share game strategies or compete in Valorant teams for the chance to win event tickets, supported by Twitch takeovers and targeted media on Meta.
Results
- Carat MENA reported a reach of 2.7 million users and a 91.15% Twitch video completion rate.
- The agency reported an 18.9% Meta engagement rate.
Case study source: Carat MENA / dentsu Source ↗
Credits
- Brand
- Mastercard
- Media agency
- Carat MENA
- Event partner
- Esports World Cup Foundation
- Platform
- Twitch
- Platform
- Meta
