Takealot / South Africa / 2026Film
Happy Delivered.
Takealot used everyday comedy to connect its delivery service with the unpredictable reasons people shop.
- Brand
- Takealot
- Agency
- Joe Public
- Market
- South Africa
- Region
- Global
- Year
- 2026
The challenge
Give online delivery a warmer role in people's lives by showing that the need behind a purchase can matter as much as the product.
The idea
Turn unexpected shopping needs into short comic stories. The Barber, Scary Dog and Skaftin films make the retailer a helpful presence whatever prompted the order, expressing its Happy Delivered promise through an accepting, nonjudgmental attitude.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Takealot
- Chief Marketing Officer
- Karla Levick
- Head of Brand & Communications
- Tabitha van der Merwe
- Brand Manager
- Kendra Hunn
- Chief Creative Officer
- Xolisa Dyeshana
- Executive Creative Director
- Adam Weber
- Creative Directors
- Tshepo Mogorosi; Tshepo Tumahole
- Production
- Darling Films South Africa
- Director
- Chloe Coetsee
- Executive Producers
- Melina McDonald; Lorraine Smit
- Producer
- Liz Dahl
- Director of Photography
- Michael Cleary
- Post Production
- Mushroom Media
- Editor
- Jade de Jager
- Colourist
- Warwick Allan
- Sound
- Sterling Sound
