Nescafé / مصر / 2025الأفلام
Go Big or Go Small.
As money got tighter in Egypt, Nescafé launched a smaller 3-in-1 Shot. Instead of hiding it, the film matched each size to a moment: go big for a long night, go small for a quick fix.
- العلامة التجارية
- Nescafé
- الوكالة
- FP7 McCann
- السوق
- مصر
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2025
التحدي
Inflation was squeezing spending, and the entry says shoppers equated cheap coffee with bad coffee and were tired of value messages.
الفكرة
FP7 McCann Cairo presented Nescafé 3-in-1 Original and Shot as equals, each suited to different situations, through a quick run of exaggerated scenes. Everyone Films produced.
النتائج
- 20% of lost Nescafé 3-in-1 volume recovered within two months, against a 15% target, according to the Dubai Lynx entry
- Penetration up 3.4% to 38.8%, and Original consumption up from 15 million to 21 million cups a month, by the entry's figures
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2026Film – Market Disruptionبرونزية
فريق العمل
- الوكالة الإبداعية
- FP7 McCann Cairo
- الإنتاج
- Everyone Films
- المدير العام، FP7 McCann
- Sondos Effat
- Regional Chief Creative Officer, FP7 McCann
- Federico Fanti
- المدير الإبداعي التنفيذي، FP7 McCann
- Mostafa Sherif
- المدير الإبداعي، FP7 McCann
- Mariam Ibrahim
- المدير الإبداعي المشارك، FP7 McCann
- Abdallah Hussein
- كاتب الإعلانات الأول، FP7 McCann
- Aly ElKhouly
- Head of Branding, FP7 McCann
- Ziad ElSamahy
- المدير الفني الأول، FP7 McCann
- Ahmed Osman
- General Manager, FP7 McCann Cairo
- Nahla Hendy
- مدير مجموعة الحسابات، FP7 McCann
- Reem ElGabaly
- مدير الحساب، FP7 McCann
- Neamat ElTouby
- مدير التخطيط الاستراتيجي، FP7 McCann
- Salma ElRefaie
- منتج الوكالة، FP7 McCann
- Abdelraman ElGabry
- المنتج المنفذ، Everyone Films
- Ammar Abu Shady
- رئيس الإنتاج، Everyone Films
- Jihad Aboshady
- Line Producer, Everyone Films
- Omar El-Shafei
- Assistant Producer, Everyone Films
- Hana Wafa
- Post Producer, Everyone Films
- Tarek Hassan
- Bidding Producer, Everyone Films
- Ahmed ElSerafy
- Bidding Producer, Everyone Films
- Ahd Ahmed
- 1st Assistant Director, Everyone Films
- Seif El Gabri
- 2nd Assistant Director, Everyone Films
- Sarah Abdullah
- المدير الفني، Everyone Films
- Ahmed Shaaban
- Assistant Art Director, Everyone Films
- Fatma Shaltout
- Stylist
- Nada Khedra
- DOP Lighting Cameraman
- Victor Credi
- Production Manager, Everyone Films
- Hadi Hamed
- Production Manager, Everyone Films
- Mohanad Hamed
- Focus Puller, Everyone Films
- Zeina Khalil
