Harley-Davidson / الإمارات / 2025العروض الترويجية · الأفلام
The Midlife Check.
Harley-Davidson added a new clause to its owner's manual: riders over 50 get a free prostate exam, by blood test, when they service their bike.
- العلامة التجارية
- Harley-Davidson
- الوكالة
- FP7 McCann
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
The entry says almost half of Harley-Davidson owners are men over 50, the group most at risk of prostate cancer, and that prostate exams are rarely discussed in the region.
الفكرة
FP7 McCann Dubai and McCann Health wrote the clause into the manual with Dr. Sulaiman Al Habib Medical Centre providing the tests. Humorous radio spots and films with local riders broke the stigma.
النتائج
- Prostate screenings among Harley-Davidson riders up 56%, according to the Dubai Lynx entry
- Screenings at Dr. Sulaiman Al Habib centres up 12% year on year, 40 million+ impressions and $1 million in earned media, by the entry's figures
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2026Print & Publishing – Corporate Purpose & Social Responsibilityبرونزية
- Dubai Lynx 2026Audio & Radio – Use of Humourبرونزية
- Dubai Lynx 2026Healthcare – Brand Experience & Activation - Brand-led Education & Awarenessبرونزية
فريق العمل
- الوكالة الإبداعية
- McCann Health
- Creative agency and media placement
- FP7 McCann Dubai
- العلاقات العامة
- Current Global
- المدير الإبداعي، McCann Health
- Anand Tahilaramani
- المدير الفني الأول، FP7 McCann Dubai
- Arthur Melo
- كاتب الإعلانات الأول، FP7 McCann Dubai
- Diego Fernandez-Cid
- Regional Chief Creative Officer, FP7 McCann
- Federico Fanti
- المدير الفني الأول، FP7 McCann Dubai
- Francesco Negri
- المدير الإبداعي، FP7 McCann Dubai
- Jonathan Cruz
- Associate Creative Director Copy, FP7 McCann Dubai
- Liam Galt
- المدير الإبداعي التنفيذي، FP7 McCann
- Nayaab Rais
- Senior Creative Director & Head of Art, FP7 McCann Dubai
- Paulo Engler
- كاتب الإعلانات الأول، FP7 McCann Dubai
- Wesley Jon
- Global CCO, McCann Worldgroup
- Javier Campopiano
- Global ECD & CCO Europe, McCann Worldgroup
- Adrian Botan
- Global Product Excellence Director, McCann Worldgroup
- Carmen Bistrian
- Creative Excellence Senior Manager, MCN
- Lara De Souza
- Creative Excellence Manager, FP7 McCann Dubai
- Sofia Serrano
- Senior Motion Designer, FP7 McCann Dubai
- Kaue Akimoto
- Senior Video Editor, FP7 McCann Dubai
- Murilo De Paula
- Senior Videographer, CRAFT
- Marcos Cardoso
- Audio Post Producer, CRAFT
- Sanya Sequeira
- المدير العام، FP7 McCann Dubai
- Tarek Ali Ahmad
- Senior Account Manager, FP7 McCann Dubai
- Ingrid Bechara
- Regional Managing Director, McCann Health
- Karen Kamel
- General Manager, McCann Health
- Nael Basily
- PR Manager, FP7 McCann Dubai
- Roksar Kamal
- Senior Motion Designer, FP7 McCann
- Lijo Mathew
- Creative Operations Director, FP7 McCann Dubai
- Cynthia Sarkis
- المدير العام، Current Global
- Peter Jacob
- Junior Associate, Current Global
- Umar Gulamnabi
- المنتج المنفذ، CRAFT
- Amin Soltani
- رئيس التخطيط الاستراتيجي، FP7 McCann Dubai
- Nick Salter
- Videographer, FP7 McCann Dubai
- Melquiades Abrera
- Head of Post Production, CRAFT
- Lina Nasr
- VFX Compositor, CRAFT
- Vimal Velayudhan
- مدير مجموعة الحسابات، McCann Health
- Aashok Karotia
- Director - Influencer Relations, MCN
- Razan Zahra
- مدير الحسابات، Current Global
- Nikita Sidana
- Senior Associate, Current Global
- Ariana Aaron
- العميل، Harley-Davidson Dubai
- Paul O'Callaghan
- العميل، Harley-Davidson Dubai
- Chris Mardini
- العميل، Dr Sulaiman Al Habib Group
- Nastaran Amoori
- العميل، Dr Sulaiman Al Habib Group
- Dr Talal Abdul Jabbar
- العميل، Dr Sulaiman Al Habib Group
- Fatemeh Aghanasiri
