Clorox / United Arab Emirates / 2022OOH · Experiential · Promo
Go Anywhere.
Clorox turned a remote roadside toilet into a useful billboard and sampling point for on-the-go disinfecting wipes.
- Brand
- Clorox
- Agency
- Horizon FCB Dubai
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2022
The challenge
Demonstrate the value of portable disinfecting wipes at a moment when people genuinely need them.
The idea
At a popular Ras Al Khaimah hiking destination, a billboard beside a remote toilet offered free wipe samples; a companion print ad used a QR code to show the location.
Case study source: Little Black Book Source ↗
Credits
- Creative agency
- Horizon FCB Dubai
- Executive creative director
- Rodrigo Leal Rodrigues
- Associate creative director
- Fady Youssef Rofaeel
- Associate creative director
- Elsa de Bruyn
- Associate creative director
- Rodrigo Scapolan
- Copywriter
- Lucy Elder
