Glam21 / India / 2026Experiential · Social
#GlamNiGarba.
Cosmetics brand Glam21 sent a branded beauty van around Gujarat during Navratri, doing free festive makeovers for people on their way to Garba.
- Brand
- Glam21
- Market
- India
- Region
- Global
- Year
- 2026
The challenge
Glam21 wanted to be part of how people celebrate Navratri rather than one more festive ad, while keeping branding, the consumer experience and live social coverage consistent as the activation moved between cities.
The idea
The Glam Van toured Ahmedabad, Vadodara, Surat and Rajkot offering free makeovers, product trials, freebies and games. Instagram led the coverage, with Facebook and Snapchat in support, using teasers, city updates, makeover reels, creator content and posts from visitors under #GlamNiGarba and #GlamSeManayeinTyohar.
Results
- According to the case study, the van delivered 1,500 makeovers and 2,300 consumer engagements.
- The case study reports 1,500 products and freebies handed out and a campaign reach of 4.7 million.
Case study source: Social Samosa Source ↗
Credits
- CMO, Glam21
- Yuvika Dixit
