Emirates / 25 countries / 2022Film
Gerry the Goose.
Emirates used a traveling goose to introduce its Premium Economy experience across multiple markets.
- Brand
- Emirates
- Market
- 25 countries
- Region
- Global
- Year
- 2022
The challenge
Emirates needed a playful proof of Premium Economy comfort and convenience.
The idea
Make Gerry bypass migrating geese aboard Emirates, enjoying onboard entertainment and comfort in Premium Economy.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Emirates
- production
- Untold Studios
- director
- Ben Cronin
