Galaxy Dates / Middle East and North Africa / 2020Digital & Tech · Social
Galaxy Dates: East Meets West Remixes.
Galaxy Dates paired Arabic and English songs in custom Anghami remixes to introduce a chocolate-and-dates range.
- Brand
- Galaxy Dates
- Market
- Middle East and North Africa
- Region
- MENA
- Year
- 2020
The challenge
Launch a new chocolate product by connecting its blend of flavours with audiences across the region.
The idea
Using Anghami audience insights, the campaign paired six popular Arabic and English tracks into three remixes, supported by bilingual audio and display ads that introduced the product.
Results
- DMS reported more than 630,000 streams of the remixes and a 70% uplift in ad recall.
Case study source: DMS / Anghami Source ↗
Credits
- Brand
- Galaxy Dates / Mars Wrigley
- Advertising agency
- Impact BBDO
- Music platform and production
- Anghami
- Media partner
- DMS
