OLX Lebanon / Lebanon / 2025Social · Digital & Tech · PR Stunts
OLX or Dubizzle?
The Lebanese classifieds platform let its community decide whether its name should be OLX or Dubizzle.
- Brand
- OLX Lebanon
- Market
- Lebanon
- Region
- MENA
- Year
- 2025
The challenge
Resolve confusion and divided loyalties around two names used by the same platform in Lebanon.
The idea
Eleven Lebanese comedians turned the naming debate into social content and directed audiences to vote through polls and a dedicated page.
Results
- More than 100,000 responses across social polls and the landing page, according to Campaign Middle East.
- 87% of voters chose OLX, according to Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand and in-house creative
- OLX Lebanon
- Influencer management
- The Goat Agency
- Media
- Mindshare
- CGI
- Moving Frame
- Public relations
- Cachoeira
