HSBC / Singapore / 2022Digital & Tech · Film
Futureverse.
HSBC invited people to explore personalized financial futures through an interactive film experience.
- Brand
- HSBC
- Agency
- Wunderman Thompson
- Market
- Singapore
- Region
- Global
- Year
- 2022
The challenge
Pandemic uncertainty made personal financial futures feel impossible to visualize.
The idea
Facebook Messenger delivers individualized film journeys from nearly six million financial futures through an interactive technology engine.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- HSBC
- partner
- Meta
- partner
- PHD
