AROYA / الولايات المتحدة / 2022التصميم والتغليف · التجارة الإبداعية
Freedom Grams.
Packaging connected a criminal-justice fundraising initiative with individual stories of cannabis-related incarceration.
- العلامة التجارية
- AROYA
- الوكالة
- Serviceplan
- السوق
- الولايات المتحدة
- المنطقة
- عالمي
- السنة
- 2022
التحدي
AROYA and its partners wanted to draw attention to people still imprisoned for cannabis possession as legal markets expanded.
الفكرة
Each pack used a weight associated with an imprisoned person’s case and told that person’s story. Proceeds supported the Last Prisoner Project’s legal work, while an open brand system allowed participating businesses to join the initiative.
مصدر دراسة الحالة: House of Communication المصدر ↖
الجوائز
- Clio Awards 2023Clio Awards / Creative Use of Data / Creativity/Storytellingبرونزية
- Clio Awards 2023Clio Awards / Design / Packagingبرونزية
- Clio Awards 2023Clio Awards / Creative Commerce / Cultural Experiencesذهبية
- Clio Awards 2023Clio Awards / Design / Direct Marketingذهبية
- Clio Awards 2023Clio Awards / Direct / Use of Productفضية
- Cresta Awards 2023Creative Technology – Creative Use of Dataذهبية
- Cresta Awards 2023Digital Design – Data Visualisationذهبية
- Cresta Awards 2023Digital Craft – Typographyفضية
- Clio Awards 2023Clio Health / Design / Brand & Corporate Identity: Newذهبية
- Clio Awards 2023Clio Health / Design / PackagingGrand Clio
- Cannes Lions 2022Design – E04 HEALTHCAREبرونزية
- Clio Awards 2022Clio Cannabis / Social GoodGrand Clio
فريق العمل
- العلامة التجارية
- AROYA
- Nonprofit Partner
- Last Prisoner Project
- Distribution Partner
- GABY Inc.
- Design Studio
- Moby Digg
- Type Design
- Michael Clasen
- Creative Coding
- Daniel Kuhnlein
