IAA Austria / EFFIE Awards / النمسا / 2022الرقمي والتقنية · التصميم والتغليف
EFFIE A.I.WARDS.
Winning Effie cases became individual digital artworks alongside the traditional awards.
- العلامة التجارية
- IAA Austria / EFFIE Awards
- الوكالة
- Serviceplan
- السوق
- النمسا
- المنطقة
- عالمي
- السنة
- 2022
التحدي
The Austrian awards wanted a contemporary identity and a way to recognise more of the people behind successful work.
الفكرة
Case information, credits and results informed AI-generated visual interpretations presented as NFTs. The approach extended recognition beyond the few recipients able to accept a physical trophy.
مصدر دراسة الحالة: House of Communication المصدر ↖
فريق العمل
- العلامة التجارية
- IAA Austria / EFFIE Awards
