BMW Middle East / Middle East / 2023Film
Forwardism Comes Home.
BMW's 7 Series film traces the journey of locally sourced aluminium through Middle Eastern landscapes.
- Brand
- BMW Middle East
- Agency
- Serviceplan Middle East
- Market
- Middle East
- Region
- MENA
- Year
- 2023
The challenge
Tell a story about the materials behind a luxury car, connecting its production to a regional partnership.
The idea
Serviceplan and director William Armstrong used metal birds travelling through the region to connect solar-produced aluminium from Emirates Global Aluminium with the new BMW 7 Series.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- BMW Group
- Creative agency
- Serviceplan Middle East
- Material partner
- Emirates Global Aluminium
- Production company
- Boomtown Productions
- Director
- William Armstrong
- Creative director
- André Couto
- Producer
- Pratixa Shah
- Director of photography
- Deo Van Zyl
- VFX
- Eighty4 Barcelona
