NÜTRL / South Korea / 2026Film · Social
For Ü: Korea Launch.
NÜTRL enters Korea with a smile-led music platform starring SEVENTEEN members.
- Brand
- NÜTRL
- Agency
- GUT Singapore
- Market
- South Korea
- Region
- Global
- Year
- 2026
The challenge
A new drink needed cultural relevance in Korea's competitive ready-to-drink market.
The idea
The umlaut becomes a smile while a localized 'For Ü' video blends music and Korean references.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- NÜTRL
