McCafe / McDonald's / Gulf/GCC / 2022Film · Digital & Tech
For Every Beat of the Day.
McCafé used music and Gulf coffee rituals to connect with younger regional audiences.
- Brand
- McCafe / McDonald's
- Market
- Gulf/GCC
- Region
- GCC
- Year
- 2022
The challenge
Refresh coffee perception for Gulf Gen Z's changing habits.
The idea
Drum-driven platform depicts authentic Gulf coffee moments across locations for mobile-first digital engagement.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McCafe / McDonald's
- creative
- Leo Burnett Dubai
- media
- Starcom Dubai
