Sapeurs-Pompiers de France · France · 2025Digital & Tech · Social
FireCatchers.
French firefighters turn the wait before a Twitch stream into a chance to watch for wildfire smoke.
- Brand
- Sapeurs-Pompiers de France
- Agency
- Havas Play France
- Market
- France
- Region
- Global
- Year
- 2025
The challenge
Bring more attention to forest surveillance feeds by finding people who already spend time waiting together online.
The idea
Creators replace their Starting Soon screens with live forest camera feeds. Viewers flag a camera number in chat when they spot smoke, with moderation and escalation to emergency services built into the process. The pilot uses an existing community ritual for a public-service task.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Sapeurs-Pompiers de France
