Meydan Free Zone / United Arab Emirates / Saudi Arabia / United Kingdom / 2026Film · B2B
Finding Sarah.
Meydan Free Zone used a man's search for Sarah as a metaphor for a business partner that keeps its promises.
- Brand
- Meydan Free Zone
- Agency
- Créo Global
- Market
- United Arab Emirates / Saudi Arabia / United Kingdom
- Region
- Global
- Year
- 2026
The challenge
Communicate reliability to prospective businesses considering the free zone.
The idea
A man searches through offices, streets and cafés for Sarah; the unresolved search becomes a way to talk about showing up and following through.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Meydan Free Zone
- Creative agency
- Créo Global
- Director
- Youssef Oshaa
- Creative copywriter
- Ayeshni Wickramasinghe
- Editor
- Awon Mohamed
Related work.
Bloomberg MediaUnited Arab Emirates / United States / Canada / United Kingdom / Hong Kong / Singapore
Inventing Possibilities
Bronze
Red Sea GlobalSaudi Arabia / International
The Re:Generation Destination
Intuit QuickBooksAustralia
Tap Into Your Business Side To Do More of What You Love
TBWA\Sydney · 2022Source ↗