Aldar Properties · الإمارات · 2025التصميم والتغليف · الأفلام
Fahid Island: A Vision of Holistic Wellbeing.
Aldar’s Fahid Island launch makes wellbeing the organising idea for a residential destination brand and campaign.
- العلامة التجارية
- Aldar Properties
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2025
التحدي
The development needed an identity with emotional relevance that could distinguish it within the luxury property market.
الفكرة
M+C Saatchi linked the island’s kitesurfing heritage with movement, connection and everyday wellbeing. A brand and communications programme featuring ambassador Steve Harvey carried the positioning into the launch film and wider campaign.
مصدر دراسة الحالة: M+C Saatchi / Aldar المصدر ↖
الجوائز
- Transform Awards MEA 2026Best Place Brandبرونزية
- Transform Awards MEA 2026Best Visual Identity from the Lifestyle and Wellbeing Sectorذهبية
- Transform Awards MEA 2026Best Use of a Visual Property (Consumer)فضية
فريق العمل
- العلامة التجارية
- Aldar Properties
- سفير العلامة التجارية
- Steve Harvey
