Mitsubishi / Al Habtoor Motors / الإمارات / 2024الأفلام · التواصل الاجتماعي · الرقمي والتقنية · التصميم والتغليف
Poetry in Motion.
A Mitsubishi Outlander used an AI-connected camera to turn a journey across the UAE into poetry for Eid Al Etihad.
- العلامة التجارية
- Mitsubishi / Al Habtoor Motors
- الوكالة
- MullenLowe MENA
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Build an emotional connection with Mitsubishi in a car market dominated by price, specifications and offers.
الفكرة
An Outlander travelled through all seven emirates while an AI-connected camera interpreted what it saw and wrote poetry inspired by the landscape; the poems were also collected into a book.
النتائج
- Al Habtoor Motors reported more than 2.9 million reach and more than 4.2 million impressions following the campaign's social rollout, as reported by Campaign Middle East in December 2024.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Effie Awards MENA 2025 — shortlisted (https://www.ahmedosamakhalil.com/work/mitsubishi-uae/)
فريق العمل
- Brands
- Mitsubishi / Al Habtoor Motors
- الوكالة الإبداعية
- MullenLowe MENA
- Agency partner
- Current Global
- الوكالة الإعلامية
- UM
- Account lead
- Ahmed Osama Khalil
