eufy by Anker / Saudi Arabia / United Arab Emirates / Qatar / 2026Social · Digital & Tech
eufy GCC Creator Campaign.
eufy worked with lifestyle creators across three Gulf markets to show its home-cleaning products in everyday situations.
- Brand
- eufy by Anker
- Agency
- Boomerang
- Market
- Saudi Arabia / United Arab Emirates / Qatar
- Region
- GCC
- Year
- 2026
The challenge
Build familiarity and consideration for a smart-home product across three markets without relying on feature-led demonstrations.
The idea
Eleven creators developed their own household stories for Instagram and TikTok, placing the product in relatable moments such as hosting and cleaning up.
Results
- 8.68 million views across 16 assets, according to Boomerang.
- 187,500 interactions, according to Boomerang.
Case study source: Boomerang Source ↗
Credits
- Brand
- eufy by Anker
- Creator marketing agency
- Boomerang
- Featured creators
- Layla Fardoun; Sarah Al Ghamdi; Dina Hodroj; Yasmeen Al Shafai
