RAM Trucks / Australia / 2022Film
Enough Said.
RAM used an understated film to dramatize the capability of its TRX pickup in Australia.
- Brand
- RAM Trucks
- Agency
- JOY
- Market
- Australia
- Region
- Global
- Year
- 2022
The challenge
Australian pickup buyers need proof RAM outperforms full-size rivals.
The idea
A film frames RAM owners as understood without words, using the TRX's extreme capability to dramatize Enough Said. The campaign film is available on the source page.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- RAM Trucks
- director
- Justin McMillan
- DOP
- Peter Eastgate
